Enjoy Success With Adwords
February 16th, 2010 | by admin |Google Adwords is a direct marketing tool to reckon with. Want the power to bulldoze internet traffic to your homepage? Adwords hands you the keys to a powerful way to propel surfers directly onto your website by zeroing in on very particular keywords. Using Google’s Adwords services, one can acquire traffic that is of the highest caliber, if utilized properly you can literally laser target your visitors. Furthermore, conversion rates can be increased with the use of Google’s geographical targeting tool which allows you to target any country, state, and even city anywhere in the world. But if you try and work your hand on campaigns without prior knowledge and any practical experience, you sure can make some big mistakes. In this article, we’ll look into 3 such mistakes that can take your Adwords campaigns down.
1) Not Doing Proper Market Research
The easiest way I can say this is: Broad keywords will not help you make any money, but instead will keep you from making money and won’t give you the results you want. Targeting broad keywords takes you nowhere. As an example, let’s consider the word, “hospital”. Usually people who are searching for such a broad term like “hospitals” or “medical” are in the research mode and aren’t really sure of what they want. Another way to look at it is that people who use simple searches like these are simply curious about what they will find. If you want to get good results, you need to narrow your keywords down so that they relate specifically to what you are trying to sell. If you use broad keywords, you won’t know if the people who visit your website actually wanted what you were selling, and truthfully, most of the time they do not. Going back to our previous keyword example, the keyword “hospital” shows 78,400,000 results in Google, whereas the term “find a hospital” shows only 249,000 results. Narrow search word terms have a specific purpose, and therefore they result in less competition. Those that search using these words are trying to find something specific. Just put yourself in your customer’s shoes and you will know how they think.
2) Targeting the Wrong Keywords
There are a ton of people who have lost money trying to use Google Adwords. Eventually, they simply quit trying and give up. The good new is if you track effectively, you can prevent this from happening. If you want to monitor your success, the most important thing is to track your keywords as well as the landing page. When you don’t take the time to track keywords, you have no idea of the ones that are converting, and being profitable. You have to know what is driving sales for you and what’s just not doing it for youif you want to create valuable focused traffic and not throw away your advertising money. You simply need to keep the keywords that are profitable and get rid of those that are not as effective as you would like. By tracking them, means you have tested them and know which ones to use in your next campaign. So just remember how important tracking is to your overall success.
3) Not Having a Landing Page
When people click on your ad, they are doing it for a reason. They have a need they want filled, and your ad has them believing that you can fill that need through it’s headline and targeted copy. But what happens after they click through to your site? If they click on your ad and land on your homepage, they will not know what to do next. There must be a connection between the ad they clicked on and the page the ad leads to. Therefore, when you are managing a campaign with Google Adwords, be sure that you have a landing page for that specific ad. This page should have a headline that is related to your ad, and it should have relevant, informative content. You can even test out various landing pages for Triple Threat FX to find out the one that performs the best. You test the landing pages in the same way you test your ads. In the end, you will be able to gain an understanding of how a to build and run a successful ad campaign.