Adwords Tips That Will Increase Your Traffic
February 15th, 2010 | by admin |Direct marketers can’t afford to ignore the use of Google Adwords as a tool for their business. With Adwords you can use focused keywords to create immediate traffic flow to your Net Gold 365 marketing site, that’s a powerful tool. Using Google’s Adwords services, one can acquire traffic that is of the highest caliber, if utilized properly you can literally laser target your visitors. You can further boost your sales conversions if you use Adwords’ targeting features to focus on a country, a particular state or even a city. However, setting out on your campaign prior to gaining any knowledge and experience can lead you to make terrible mistakes. During this article, you’ll learn the three most common mistakes made that can severely impact your Adwords campaign in a negative way.
1) Failing To Target Narrow Keywords
A large advantage provided by Point Per Click marketing is that you can tell exactly how your budget is being spent. With the testing you can do using Google Adwords, you can enhance your campaigns and make them more profitable. However, if you do not take advantage of this testing feature, you are losing money and leaving money just lying around. With the split test feature on Adwords, you can rotate 2 or more ads against each other to see which ad is producing the best results. When you only run one ad, it is very difficult to know if it working as good as it could be. When you split test 2 ads at the same time, you can slowly weed out the poor performing ad and keep the better performing one, which not only improves the click-through rates and get higher conversions.
2) Improper Keyword Targeting
When you are planning your Adwords campaign, you should focus on the negative keywords in order to make your ad ultimately profitable. By integrating negative keywords into your list of targeted keywords, you help decrease the costs of your ads while at the same time making sure your ads are specifically targeted at your desired audience. To designate a negative keyword, you simply place a minus (-) sign before the word. Using these words stops them from being seen by untargeted people, and ensure that only those who would be interested in seeing it can find it. Keywords can have several related keywords that are not actually suitable for your campaign. You need to take the time to determine what these keywords may be and make them negative keywords. You should only keep the “positive” keywords to attract visitors who are trying to find what you have to offer, resulting in a better conversion rate and a decrease in your losses.
3)Failing To Have A Landing Page
When using Google Adwords, your number one priority is to test and tweak your campaigns, so that you know what keywords areactually performing. If you just place tons of keywords within one ad group, the popular keywords will be swarmed upon while your less popular keywords will get very few clicks. Over time a this becomes an issue because you have no way of knowing which keywords produced the clicks you need so badly for your business. Therefore, you should only begin with 10-15 keywords with each ad group, that way you will easily be able to analyze their performance. If you follow these simple tips you can create a very focused campaign that brings in revenue because you’re using keywords that lead to a high ratio of sales to clicks.